Ford designed Fathom around a different kind of truck buyer. Someone who wants capability and flexibility but also cares about how a vehicle fits into everyday life. That thinking shows up in the details, from its five-person seating to bidirectional power capability and flexible cargo space.

And then there’s the technology. Fathom will be BlueCruise capable, with Apple Maps integration, a large high-resolution touchscreen, digital key, Apple CarPlay and Android Auto.

The Ford Fathom is more than a new electric truck. It’s the first vehicle built on Ford’s new Universal EV Platform, a fresh approach to developing and producing electric vehicles. Ford designed the platform to reduce complexity and make it possible to bring a new generation of EVs to market more efficiently.

For Fathom, that means starting with a clean slate. Ford is pairing the new platform with its Universal EV Production System at Louisville Assembly Plant, where the truck will be built using a new assembly process designed around fewer parts, connections and cooling hoses. It’s a pretty significant change behind the scenes for a truck that’s designed to bring something new to the road.

The name has a little more meaning behind it than you might expect. A fathom is a traditional measurement of water depth, but the word also means to understand something completely. Ford chose the name to reflect the deep understanding of the people it spent years getting to know while developing this truck.

That makes Fathom more than a new name on the Ford lineup. It represents a different way of thinking about what an electric truck can be.*